Comedian changes his name to Hugo Boss to irritate fashion brand
Joe Lycett: Is comedian still called Hugo Boss? | Metro News
Hugo Boss (businessman) - Wikipedia
Joe Lycett officially changes his name to Hugo Boss in protest against brand - Irish Mirror Online
Hugo Boss updates its brands
Why Did Joe Lycett Just Change His Name To Hugo Boss?
The history behind the Hugo Boss brand - Contemporary blog for branded perfumery.
Hugo Boss - The Perfume Society
Hugo Boss Logo Design – History, Meaning and Evolution | Turbologo
UK comic protests fashion giant by changing name to 'Hugo Boss'
Why Joe Lycett changed his name to Hugo Boss | HELLO!
Joe Lycett changed his name to 'Hugo Boss' to protest against the company
Joe Lycett shares final statement as Hugo Boss before reverting back to old name | London Evening Standard | Evening Standard
Hugo Boss | Fashion Designer Biography
Hugo Boss' name might suffer, but the brand will survive - CityAM
Birmingham comedian Joe Lycett changes name to Hugo Boss in jibe against luxury designer | Shropshire Star
Comedian legally changes name to Hugo Boss – important lessons for brands - World Trademark Review
Comedian formerly known as Hugo Boss changes name back to Joe Lycett | Stage | The Guardian
Comedian Joe Lycett changes name back from Hugo Boss
A British Comedian Legally Changed His Name to Hugo Boss to Protest Brand's Aggressive Trademark Enforcement - The Fashion Law
Pansexual comedian legally changed name to Hugo Boss to piss off company - Queerty
